How to Stand Out in the Food Blogging World: Writing Examples and Tips

As a food blogger, consistently publishing quality content that connects with your readers is challenging. The most common bottleneck is not having enough ideas for blog posts.

You aren’t alone if you’re wondering what you should write about next. Even pro-food bloggers struggle to provide delicious, relevant content on their blogs. Think of this as a sort of writer’s block.

To give you a head start, we’re rounding up some excellent food blog writing examples in this article that you can recreate on your blog. We’ll also review a few tips you can apply to ensure your blog writing stands out.

Food blog writing examples

Food blogging is a vast niche. Food-related blogs can cover various topics, from healthy eating and recipes to product reviews. Any content types we explore in this section could be an excellent match for your food blog! Make sure that any content you publish is congruent with your niche and meets the expectations of your target audience.

That said, there is no harm in trying different types of content to keep your blog versatile and test your audience’s preferences.

1. Recipes

Recipes are the most common type of food blog content, naturally! 

Successful recipe posts combine clear, concise directions with high-quality photos and personal anecdotes. For example, Smitten Kitchen’s “Strawberry Summer Cake” post pairs a mouthwatering recipe with stories about the author’s experiences and helpful tips for readers.

It’s crucial to test recipes thoroughly before publishing and include accurate measurements and cooking times. Remember to use clear, descriptive language and consider including nutritional information or dietary labels to cater to various dietary needs.

Recipe posts tend to have two parts: The blog post and a recipe card. In the blog section, you talk about your experience with the recipe, what it means to you, or any other sentimental information that makes your content authentic and personal. The recipe card, on the other hand, is a compact one-sheet resource that carries your recipe’s ingredients, its steps, and additional information like nutritional value. Your users can refer to it while cooking your recipe.

Recipe cards may look like simple additions but are crucial in recipe posts since nobody prefers to read through paragraphs to find a measurement. To make things easier for you and your followers, you can use a WordPress plugin like WP Recipe Maker Recipe cards, which may look like simple additions. However, they are crucial in recipe posts since nobody prefers to read through paragraphs to find a measurement.

2. Reviews

Review posts can be about anything food-related. However, the most common examples of review content are reviews of products or restaurants.

Restaurant reviews help readers make informed decisions about where to eat. Effective restaurant reviews provide objective assessments based on multiple visits. They often include positive and negative aspects of the dining experience, giving readers a balanced perspective on the establishment’s atmosphere, service, and cuisine.  Here’s an excellent example of a restaurant visit review post: Restaurant HOS – The city’s best open sandwiches.

Product reviews, however, focus on kitchen tools, appliances, and ingredients that food enthusiasts might use. When writing a good product review post, it’s essential to thoroughly test the item and consider its value, durability, and ease of use. Make sure to provide context about the product’s intended purpose and compare it to similar options on the market. For both types of reviews, be honest and transparent in your assessments. Use a consistent rating system for easy comparison, and always disclose any sponsored content you mention.

3. Personal stories 

Food blogs aren’t just for sharing recipes. They’re also a great way to share your life with others through food. That’s why posting personal stories helps you add that personal touch to your blog and connect with your readers on a more intimate level. From talking about your journey as a home cook to giving your readers a sneak peek into your kitchen and sharing your personal stories or memories with each recipe you post, there are many ways to make your food blog more “human.” Personal stories are all about letting your personality come through. Alida from Simply Delicious does a great job sharing her personal side on her blog. 

The key to compelling personal storytelling is to connect your experiences naturally to the featured recipe or food topic. Use descriptive language to paint a vivid picture for readers, transporting them into your world. However, exercise caution to avoid oversharing or including irrelevant details that might distract from the main focus of your post.

4. Food series

Almost no good food blog or publication is complete without a few recipe series. Food series are unlike one-off recipes. With this content type, you can keep readers coming back for more, establishing a consistent theme or challenge on your blog. Take the “What to Cook This Week” series from NYTimes.com, for instance. You can also post a weekend recipe series or a holiday recipe series. You get the drift.

To develop a successful food series, choose a theme that aligns with your blog’s focus and audience interests. Plan out the series in advance, including topics and posting schedule, to maintain consistency. Create a recognizable format or structure for each post in the series, making it easy for readers to follow along and engage with the content.

5. Experiments

Documenting culinary experiments can be both educational and entertaining for readers, showcasing your creativity and willingness to take risks in the kitchen. The Food Lab on Serious Eats is renowned for its scientific approach to cooking, often testing multiple recipes or methods to achieve the perfect result. These posts demonstrate expertise and curiosity in the culinary field, providing unique content that sets your blog apart.

When writing about culinary experiments, choose intriguing hypotheses or questions to explore. Document your process, including both successes and failures, to give readers a complete picture of the experiment. Explain the science or reasoning behind your methods, and encourage readers to try their own variations or experiments at home.

6. Collaborations with other bloggers

Collaborating with fellow food bloggers can introduce your audience to new perspectives and recipes while expanding your reach. The annual “Cookie Swap” hosted by Love and Olive Oil is an excellent example of a successful food blog collaboration, bringing together multiple bloggers to share holiday cookie recipes. 

When pursuing collaborations, choose partners whose style and audience complement your own. Clearly define the goals and expectations for the collaboration and ensure that both parties benefit from the partnership. Use these opportunities to learn from other bloggers and bring fresh ideas to your audience while building relationships within the food blogging community.

7. Trends

This one is both an example of a food blog post and a suggestion on how to write successful food blog posts. A good food blog always keeps up with the trending food topics in its niche. These trending topics can be anything from recipes and food fads to simply some new stuff.

To find the most popular trends, Google “food magazines” or “[your niche] + food magazine” and click the Images tab. You’ll find dozens of covers of magazines from your niche with hundreds of trending food blog writing examples that you can cover on your blog. Do it once a week to see the latest food trends and be the first to cover them. If there is a window for it, you can also offer your own perspective on the trend, including whether you think it’s worth trying or how it compares to traditional alternatives.

8. Sponsored content

Another common food writing example is sponsored content, a form of advertising in which companies pay you to feature their brand(s) or product(s) on your blog. A successful sponsored content reads more or less like reviews but tends to be more positive. 

Sponsored posts are an essential monetization method for food blogs. In addition to a fixed fee for the feature, you can join the brand’s affiliate program and earn commissions from its sales consistently. If you add sponsored content to your food blog’s editorial mix, make sure to add disclaimers to them.

When creating sponsored content, choose partnerships that align with your blog’s values and your audience’s interests. Be transparent about the sponsored nature of the post, and maintain your authentic voice and style.

Top tips for writing successful food blog posts

Now that we’ve explored some great food blog writing examples let’s dive into some essential tips to elevate your food blog writing. These pointers will help you create engaging, informative, and delicious content that keeps readers returning for seconds:

• Consider SEO: While writing for your readers should always be the priority, it’s important to consider search engine optimization (SEO). Use relevant keywords naturally throughout your post, craft compelling meta descriptions, and structure your content with appropriate headings. This will help your blog posts rank higher in search results and attract more hungry readers.
  
• Be consistent: Consistency is key in food blogging. Develop a unique voice and stick to it across all your posts. This doesn’t mean every post should sound the same, but rather that your overall style and tone should be recognizable to your readers. Consistency also applies to your posting schedule – publish new content regularly to keep your audience engaged.
  
• Be yourself: Your personality sets your food blog apart from others. Don’t be afraid to let it shine through in your writing. Share personal anecdotes, crack jokes (if that’s your style), and let your passion for food come through in your words.
  
• Write simple: Clarity is crucial regarding recipe instructions and cooking tips. Use simple, straightforward language that’s easy for readers to follow. Break down complex processes into manageable steps, and avoid using jargon unless you’re explaining it.
  
• Share your tips: Don’t hold back on sharing your culinary wisdom! Include helpful tips, tricks, and variations throughout your posts. These nuggets of information add value for your readers and showcase your expertise. Whether it’s a time-saving hack or a clever substitution, your readers will appreciate the extra guidance.
  
• Share your recommended products and why: If there are specific tools, ingredients, or products that you love using, don’t hesitate to mention them. Explain why you recommend these items and how they contribute to the success of your recipes. This will help your readers make informed decisions and add a personal touch to your content. Remember to be transparent about affiliate relationships if you’re including product links.

Free up all your time to focus on content by getting WP Recipe Maker

If you wanted to cover all these ideas on your blog, you’d need a lot of time. And given that writing isn’t the only thing you do as a food writer –  SEO, taking photographs, recording food vlogs and tutorials, and editing also take up a big chunk of your time –invest in a plugin that works as hard as you do to make your food blog a success.

WP Recipe Maker is one such plugin. With WP Recipe Maker: 

• You can publish beautiful and mobile-friendly recipe cards without any coding.
• All the SEO stuff – like the recipe schema markup – is already done for you.
• You also get premium templates (packed with call-to-action buttons facilitating social media sharing and engagement tools like interactive checkboxes), tools to collect feedback on your reviews, and productivity aids like a recipe duplicator.

With the help of WP Recipe Maker, you only need to worry about choosing the type of content you want to publish next and enjoying the process. Try WP Recipe Maker now to see how you can elevate any kind of post in your food blog!