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Creating engaging food blog content requires more than just sharing recipes. Food bloggers need to master different writing styles, understand recipe presentation, and develop a consistent voice that connects with readers.

Starting a food blog might seem straightforward – simply share your favorite recipes and cooking experiences. Yet many bloggers struggle to produce content that resonates with their audience while maintaining quality and consistency.

Whether you’re planning your first post or looking to improve your existing blog, in this guide, you’ll learn eight proven types of food blog posts, with real examples from successful blogs. Together, we’ll cover everything from crafting compelling recipe blog posts to writing engaging reviews, plus practical tips to enhance your food blog writing. apply to ensure your blog writing stands out.

Food blog writing examples

1. Recipes posts: the foundation of food blogging

Recipe posts form the heart of most food blogs – but a great recipe post contains more than just ingredients and instructions.

Successful recipe posts combine clear, concise directions with high-quality photos and personal anecdotes. These posts typically have two key parts: the blog section and the recipe card.

The blog section

Your blog section tells the story behind your recipe. This might include:

  • Clear description of the dish
  • Difficulty level and time requirements
  • Special equipment needed
  • Your experience developing or testing the recipe
  • Tips for ingredient selection or preparation
  • Variations readers can try
  • Make-ahead and storage tips

For instance, Deb Perelman from Smitten Kitchen, masterfully describes her Strawberry Summer Cake, giving readers crucial details about what to expect:

It aligns most closely with the Raspberry Buttermilk Cake I made from Gourmet two years ago, but what makes it different is the volume of fruit — there’s a pound of hulled and halved strawberries in a cake that can barely handle it. The strawberries take over. Nobody complains. The cake is short on steps but long on baking time, and in that hour that it hangs out in your oven, those strawberries turn into puddles of jam. The batter buckles around and the receding berries, which dimple like a country quilt. The edges of the cake become faintly crisp.

Notice how she:

  • Details the final texture (crisp edges, jammy fruit)
  • Compares it to a similar recipe (helping readers understand what to expect)
  • Describes the difficulty (“short on steps”)
  • Mentions timing (“long on baking time”)
  • Explains what happens during baking (helping readers avoid panic when their cake “buckles”)

Paired with stunning photography, descriptions like these help readers visualize the finished dish and build confidence to try the recipe themselves.

Similarly, David Lebovitz shows how to update reader favorites (shared over 45,000 times) with his Salted Butter Caramel Ice Cream recipe:

In this newer version, I’ve reduced the sugar, which helps the ice cream firm up in the freezer, and made a few other tweaks.” 

His updates demonstrate how to maintain reader trust while improving recipes.

The recipe card

Now that you’ve hooked your readers, they’re ready to start cooking. This is where a professional recipe card becomes crucial – it’s the practical tool your audience will reference while they’re in the kitchen. Recipe cards need to provide clear, structured information:

  • Dietary labels (gluten-free, vegan, etc.)
  • Ingredient list with precise measurements
  • Step-by-step cooking instructions
  • Preparation and cooking times
  • Serving size
  • Nutritional information

Pro Tip: Using a plugin like WP Recipe Maker helps create professional recipe cards readers can easily follow while cooking. These cards also help SEO by adding proper recipe schema markup to your posts.


2. Personal stories: connecting beyond the recipe 

Whether woven into your recipe posts or shared as dedicated articles, personal stories create emotional connections with your readers. These narratives engage the senses and make your blog distinctly yours – turning casual visitors into loyal followers who feel like they know you.

Personal stories can take many forms. You might share your journey from kitchen novice to confident cook, invite readers into your Sunday morning baking ritual, or explain how a travel experience changed your approach to a classic recipe. Whatever story you tell, the goal is to make readers feel, smell, taste, and experience your culinary adventures alongside you.

Take Alida from Simply Delicious – she doesn’t just post recipes. Instead, she weaves personal experiences into her posts, whether she’s sharing childhood memories of family dinners or explaining how she discovered a new cooking technique. Similarly, Jess Rice from Budget Bytes connects with parents through simple family stories, helping readers imagine serving these recipes to their own children.

Some bloggers, like Heidi from 101 Cookbooks, go further by sharing their lifestyle and personal journey. By opening up about her approach to cooking and healthy living, she inspires readers to adopt similar habits, turning them into loyal followers who trust her recipes.

I believe in the power of plants, natural foods, home-cooked meals, and sharing a table with the people you love.

Your personal stories might include:

  • Memories connected to specific recipes
  • Recipe development adventures
  • Family cooking traditions
  • Kitchen mishaps and lessons learned
  • Travel experiences that inspired dishes
  • Seasonal cooking experiences

The key to compelling personal storytelling is to connect your experiences naturally to the featured recipe or food topic. Use descriptive language to paint a vivid picture for readers, transporting them into your world. However, exercise caution to avoid oversharing or including irrelevant details that might distract from the main focus of your post.

3. Reviews 

After mastering recipe posts, many food bloggers expand their content with reviews. These posts give you another way to share your culinary expertise while helping readers discover new products and dining spots. Let’s look at how successful food bloggers write engaging reviews:

Restaurant reviews

Restaurant reviews guide readers toward memorable dining experiences. The best reviews transport readers to the restaurant itself. For example, the I Just Want to Eat blog crafts detailed reviews of places like South House in Jersey City, using quality photos that put readers right at the table. Meanwhile, Grub Street’s review of Borgo’s restaurant takes a fresh approach by including videos that capture the restaurant’s atmosphere in seconds.

Some bloggers, like Andy Hayler, choose to review multiple restaurants in one post, creating helpful guides around themes or locations – as seen in his Liverpool restaurant roundup

Effective restaurant reviews:

  • Visit multiple times for balanced perspectives
  • Describe atmosphere and service
  • Include specific details about standout dishes
  • Add helpful photos of the dining experience
  • Provide practical information like price range and location

Product reviews

Product reviews, however, focus on kitchen tools, appliances, and ingredients that food enthusiasts might use.

From Jen’s Food blog reviews of local specialities to BBC Good Food‘s comprehensive testing of frying pans, product reviews can take many forms.

The best product reviews build credibility through detailed research and local knowledge. For instance, Jen enhances her Scott Chegg’s Scotch Eggs review by mentioning local stockists: 

Mester’s Market at Leah’s Yard in Sheffield City Centre, Coleman’s Deli in Hathersage, Buttercup Café in High Green.” She also highlights local ingredients used: “Pork from Povey Farm at Norton (recently won pig farm of the year in the UK)” and “Eggs from Townfield Head Cottage farm in Stannington.

The BBC Good Food article about frying pans focuses on experts’ advice and opinions, offering an easy-to-read comparison and notation.

BBC good food's review notation of 4.5/5 for Kuhn Rikon's New Life Pro Frying Pan

Effective product reviews:

  • Test items thoroughly before writing
  • Consider value, durability, and ease of use
  • Compare similar options on the market
  • Include clear pros and cons
  • Offer specific use cases and recommendations

Remember to maintain transparency in your reviews. Always disclose any sponsored content you mention, if you received free products or if you’re using affiliate links. Your credibility depends on honest, unbiased assessments that truly help your readers make better choices.

4. Food series

Food series help you create consistent content that keeps readers coming back for more. Unlike one-off recipes, series build anticipation and give readers something to look forward to.

TTake the “What to Cook This Week” series from NYTimes.com, for instance. You can also post a weekend recipe series or a holiday recipe series like this All Recipe’s blog section about Christmas recipes. You get the drift and if you need more ideas you can take a look at all the different food series offered by Damn Delicious’ blog.

five weeknight dishes blog page by cooking NYtimes

To create an engaging food series:

  • Choose a theme that matches your blog’s focus
  • Plan content in advance
  • Maintain a consistent posting schedule
  • Create a recognizable format
  • Use clear navigation between series posts

The key is consistency – both in posting schedule and content quality.

5. Culinary experiments: testing and learning

Documenting culinary experiments can be both educational and entertaining for readers, showcasing your creativity and willingness to take risks in the kitchen. The Food Lab on Serious Eats is renowned for its scientific approach to cooking, often testing multiple recipes or methods to achieve the perfect result. These posts demonstrate expertise and curiosity in the culinary field, providing unique content that sets your blog apart.

The best experimental posts solve common cooking problems. For instance, when Baking Mad tests milk substitutes, they help readers adapt recipes for dietary restrictions. Food52‘s natural food coloring experiments show readers how to avoid artificial ingredients, while The Kitchn‘s egg substitute testing helps readers make recipes work with what they have on hand.

best milk substitute for baking blog page by Baking Mad

When sharing your culinary experiments:

  • Start with an interesting question or hypothesis
  • Document your testing process
  • Share both successes and failures
  • Explain the science when relevant
  • Include photos of different attempts
  • Encourage readers to try their own variations

Your experiments might explore:

  • Different cooking methods for the same ingredient
  • Recipe modifications for dietary restrictions
  • Ingredient substitutions and alternatives
  • Temperature and timing variations
  • Kitchen tool comparisons
  • Traditional vs. modern techniques

6. Collaborations with other bloggers: building community through shared recipes

Collaborating with other food bloggers creates fresh content while expanding your reach. These partnerships introduce your readers to new perspectives and help you tap into different audiences.

Love and Olive Oil‘s annual “Cookie Swap” shows how powerful collaborations can be. This holiday tradition brings together multiple bloggers to share cookie recipes, creating a festive community event that benefits everyone involved.

Your collaborators will speak about you, your project and other participating food bloggers, like Jennifer from Girl on the Range:

“The premise of the cookie swap was simple – sign up and make a donation to the charity recipient.  Receive the addresses of three other food bloggers. Send each of them one dozen delicious homemade cookies.  Receive three different boxes of scrumptious cookies from other bloggers.  Eat them all yourself (or, you know, share. If you want. No judgment either way.)  Post your cookie recipe on your blog.  See everyone else’s cookie recipes.  Salivate.  Get lots of great ideas for next year’s cookie swap.”

You can create an emulation and potential long term partnership with other bloggers and readers will come back for more.

When planning blog collaborations:

  • Choose partners whose style complements yours
  • Set clear goals and expectations
  • Define responsibilities early
  • Create content that benefits both audiences
  • Plan promotion strategies together
  • Credit all contributors properly

Collaboration ideas include:

  • Recipe swaps
  • Joint cooking challenges
  • Theme-based recipe collections
  • Cross-blog series
  • Virtual cooking events
  • Seasonal recipe roundups

Use these opportunities to learn from other bloggers and bring fresh ideas to your audience while building relationships within the food blogging community.

A successful food blog always keeps up with the trending food topics in its niche. Covering food innovations and current tendencies helps keep your blog fresh and attracts readers searching for the latest culinary innovations. But writing about trends requires more than just following the crowd – it’s about adding your unique perspective and helpful insights.These trending topics can be anything from recipes and food fads to simply some new stuff.

To discover what is en vogue in your niche:

  • Browse food magazine covers
  • Follow leading food publications
  • Monitor seasonal ingredient trends
  • Watch popular food hashtags
  • Keep up with restaurant innovations
  • Track dietary and lifestyle trends

What you can add:

  • Help readers recreate trending recipes at home
  • Explain why the trend matters
  • Share your testing experience
  • Offer practical tips for readers
  • Suggest variations or improvements
  • Include your honest assessment

8. Sponsored content: creating value with brand partnerships

Successful sponsored posts offer a way to monetize your food blog while helping readers discover new products and ingredients. The key is maintaining authenticity while delivering valuable content to your audience. 

Sponsored posts are an essential monetization method for food blogs. In addition to a fixed fee for the feature, you can join the brand’s affiliate program and earn commissions from its sales consistently. If you add sponsored content to your food blog’s editorial mix, make sure to add disclaimers to them.

As Kaylea from Will Flirt for Food, speak openly about the sponsorship:
“I was recently gifted a bottle of Aloha 65 to try to review. I had hoped it would encourage the summer on its way after the pretty poor start to the year. Did it?”

Successful sponsored posts:

  • Feel natural within your content mix
  • Provide genuine value to readers
  • Include honest product assessments
  • Share practical usage tips
  • Offer recipe suggestions
  • Maintain your authentic voice

When creating sponsored content:

  • Choose brands that match your blog’s values
  • Disclose partnerships clearly
  • Include original recipes using the product
  • Share genuine experiences
  • Provide helpful tips beyond basic product features
  • Maintain the same quality as non-sponsored posts

Numerous brands are actively working with food bloggers. To create sponsorship opportunities, you can make a specific section in your food blog like Elizabeth from bowl of delicious “Bowl of Delicious is a fast-growing food blog with a current monthly engagement of over 500,000 unique visitors and over 800,000 views a month, with a social media and subscriber following of more than 30,000 people. Are you interested in promoting your products or brands with Bowl of Delicious? Great! I’m interested in that, too.” But you can also be more proactive in contacting brands or looking at their existing proposals.
Remember: Your readers trust you for honest recommendations. Preserve that trust by only promoting products you genuinely believe in and would use yourself.

Top pro tips for writing successful food blog posts

Now that we’ve explored some great food blog writing examples let’s dive into some essential tips to elevate your food blog writing. These pointers will help you create engaging, informative, and delicious content that keeps readers returning for seconds:

Master Search Engine Optimization (SEO) basics

  • Craft recipe titles that combine search appeal with appetite appeal (e.g., “30-Minute Crispy Chicken Stir-Fry” rather than just “Chicken Stir-Fry”).
  • Answer specific questions readers ask about your recipes (e.g., “Can I make this ahead?” “Will this freeze well?”).
  • Add proper recipe schema markup using WP Recipe Maker; it will help Google showcase your recipes with rich snippets.
  • Build internal links between related recipes (e.g., link your pizza sauce recipe when sharing pizza recipes).
  • Consider complementary platforms to reach your audience.
  • Take into account all SEO best practices.

Build trust while monetizing

  • Start affiliate mentions with value (“This Dutch oven transformed my bread baking because…”).
  • Share specific experiences with recommended products (“After testing five brands, this measuring cup…”).
  • Create genuine product comparisons that help readers decide.
  • Balance promotional posts with pure value posts (aim for 80% value, 20% promotion).
  • Focus on tools and ingredients that solve common reader problems.
  • Make content discoverable
  • Organize recipes by both meal-type and practical categories (e.g., “30-minute meals,” “one-pot dishes”).
  • Include dietary information prominently (gluten-free, vegetarian, etc.).
  • Create seasonal recipe collections that make meal planning easier.
  • Add difficulty levels to help readers choose recipes that match their skills.
  • Build ingredient-based indexes for when readers need to use specific items.

Use AI strategically

  • Use AI to brainstorm recipe variations and seasonal adaptations.
  • Keep development and testing 100% human – AI can’t taste your food.
  • Use AI to refine your writing while maintaining your voice (give examples of your best posts).
  • Always verify AI-generated information by cross-referencing AI suggestions with trusted cooking resources.

Make recipe writing easier with WP Recipe Maker

WP Recipe Maker is a WordPress plugin designed specifically for food bloggers like you. It helps transform your recipes into professional blog posts that readers love and search engines understand.

Transform your recipes into professional posts with WP Recipe Maker

WP Recipe Maker turns your recipes into well-structured blog posts with:

  • Beautiful recipe cards that match your blog’s style
  • Easy-to-follow ingredient lists and instructions
  • Adjustable serving sizes for reader convenience
  • Print-friendly recipe versions
  • Recipe ratings and comments for reader engagement
  • SEO-optimized formatting that Google loves

And so much more.

Getting Started is Simple

  1. Install WP Recipe Maker on your WordPress blog
  2. Choose your favorite recipe to share
  3. Add your personal story and recipe introduction
  4. Create a professional recipe card with precise measurements
  5. Include your tips and cooking notes

Why food bloggers love WP Recipe Maker

  • Create recipe cards readers can easily follow
  • Automatic SEO optimization with recipe schema markup
  • Premium templates with social sharing buttons
  • Interactive features like ingredient checkboxes
  • Tools to collect reader feedback
  • Recipe duplication to save time
  • Unit conversion for international readers

“Choosing WP Recipe Maker for my blog was honestly the best choice I have ever made. Using the Plugin enabled me to increase my traffic by about 500% since the latest Google update.” – Jonas at FitTasteTic

With the help of WP Recipe Maker, you only need to worry about choosing the type of content you want to publish next and enjoying the process. Try WP Recipe Maker now to see how you can elevate any kind of post in your food blog!

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2 Comments

  1. yes you are right! While those changing the recipe but still enjoying it are strange (why didn’t they follow the recipe?) the worst are the ones that change it, hate it and give a 1 star review! Crazy, right? Thank you for your kind words, as you know from reading this post, I truly appreciate them! Enjoy whichever recipes you try and let me know how you like them! Thanks again,

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