As a food blogger, consistently publishing quality content that connects with your readers and at the same time serves your blog’s monetary goals is a challenge. The most common bottleneck is not having enough ideas for blog posts.
If you’ve found yourself wondering what you should be writing about next, you aren’t alone. Even the pro food bloggers struggle to serve delicious, relevant content on their food blogs. Think of this as a sort of writer’s block.
One of the best ways to beat this block and warm up to writing is to look at successful food blog writing examples from other websites. To give you a head start, we’re rounding up some excellent food blog writing examples in this article that you can recreate on your blog. We’ll also go over a few key steps to help you use these samples in a way that aligns with your target audience’s taste and your growth goals.
But before we see these most inspiring food blog writing examples, let’s quickly go over their types.
The main categories of food blog content
Food blogging is a vast niche. From healthy eating and recipes to product reviews, food-related blogs can cover a wide range of topics. Typically, food blogs content falls into the following categories:
- Sponsored content
- Personal stories
- SEO content
- Food series
Let’s now look at each of these in detail and then see some excellent food blog writing examples for each.
Recipes — or step-by-step instructions for cooking dishes — are the base ingredient of a food blog’s mix, naturally!
Recipe posts tend to have two parts: 1) The blog post itself and a recipe card. Of these, the recipe card is a compact one-sheet resource that your users can refer to (and print) to make what you’re teaching. With a WordPress plugin like WP Recipe Maker, you can insert beautiful, mobile-friendly recipe cards into your recipe posts with the click of a button. Your recipe card carries your recipe’s ingredients, its steps, and additional information like nutritional value.
Recipes are also the easiest food blog content type to monetize. For instance, you can insert affiliate links and even show ads in your recipes.
Here’s an example of a recipe post done just right: How to Make a Japanese Highball
And this is the recipe card this recipe carries:
Product reviews are your opinions on the products you use (and that your readers will possibly use too to cook what you’re teaching). You can review pretty much everything that lives in your kitchen, from recipe ingredients and cookware to electronic appliances.
Your readers appreciate it when you write honest, helpful review content on your food blog as it makes their buying decisions easier. That explains why reviews are a common feature of food blogs.
Reviews are also easily monetizable as you can use affiliate links for favorable recommendations.
There’s more to reviews…
Foodies that frequent a food blog are also always keen on trying new places. That’s why many food bloggers review new and upcoming local hangouts like restaurants, food trucks, cafes, and bars.
Madsvin’s Mad has a RESTAURANT VISIT menu item right on his homepage’s header menu under which he reviews his dining experience at various restaurants. Here’s a nice example of a restaurant visit review post: Restaurant HOS – The city’s best open sandwiches
You can expect to be compensated for such stories once your blog hits a decent readership
Another common food writing example is sponsored content. Sponsored content is a form of advertising where companies pay you to have their brand(s) or product(s) featured on your blog.
Sponsored content reads more or less like reviews, but it tends to be more positive.
Sponsored posts are a key source of income for food blogs. In addition to a fixed fee for the feature, you can also join the brand’s affiliate program and keep earning commissions from its sales consistently. If you add sponsored content to your food blog’s editorial mix, make sure to add disclaimers to them.
Check out this example of a positive (but unbiased) sponsored story: Mealthy Nonstick 10 Inch Frying Pan: Review
What makes a great food blog? The person behind it — you. Food blogs aren’t just for sharing recipes. They’re also a great way to share your life with others through food.
That’s why posting personal stories helps you add that personal touch to your blog and connect with your readers at a more intimate level. From talking about your journey as a home cook to giving your readers a sneak peek into your kitchen and sharing your personal stories or memories with each recipe you post, there are many ways to make your food blog more “human.”
Personal stories are all about letting your personality come through. Check out how WP Recipe Maker user Alida (from Simply Delicious) does this. She publishes her pantry on her food blog: (and who wouldn’t love to peek into their favorite food blogger’s pantry!)
A good food blog always keeps up with the trending food topics in its niche. These trending topics can be anything from recipes and food fads to simply some newsy stuff.
Google “food magazines” or “[your niche like paleo, carb, or gluten-free] + food magazine” and click the Images tab. You’ll find dozens of covers of magazines from your niche with hundreds of trending food blog writing examples that you can cover on your blog. This exercise also helps you write yummy post titles. You can source new recipe ideas from it as well. Do it once a week to see the latest food trends and be the first to cover them.
For an example, check out this magazine. A plant-based diet blog can draw a host of trending topics from it:
Search engine optimization (SEO) content helps search engines better understand your website and rank it higher in searches. You can significantly enhance your food blog’s SEO and build topical authority in your niche with the right SEO content pieces.
If you’ve posted 10 SEO-friendly recipe posts for a certain base ingredient, write an SEO post rounding them up. Not only do such posts improve your food blog’s internal linking structure, but they also make your food blog look much more relevant for the key topic.
While almost everything you post on your food blog should be written with SEO in mind, SEO content pieces are the most intentional. For example, notice how keywords are used so prominently in this post from SimpleBites. Yoast’s SEO plugin is helpful for such writing:
Almost no good food blog or publication is complete without a few recipe series. Food series are unlike one-off recipes. With this content type, you map out an entire week’s worth of dishes if you’re doing a weekly recipe series. Take the “What to Cook This Week” series from NYTimes.com, for instance. Or you can post a weekend recipe series or a holiday recipe series. You get the drift.
A few of this content type’s food blog writing examples:
These food blog examples are great swipe files, but keep these tips in mind
Most importantly, blog about what feels authentic to you. Be consistent: If you promise to post two recipes a week, post two recipes a week — a food blog’s readership and its loyalty hinge on consistent posting.
It’s also crucial to maintain a consistent writing voice and appropriate tone(s): You can’t be friendly and encouraging to your readers in one recipe and write puns on their limited culinary skills in the next.
Don’t forget to engage your readers. Answer every comment you receive. Small gestures like these make a big difference, especially when you’ve got a new blog.
Three things to do before reusing these examples on your own food blog
Before choosing your favorites among these food blog writing examples to recreate on your blog, create your ideal reader persona. You can get your content depth just right when you know the readers you’re targeting. You’ll agree that writing for novice cooks is different from writing recipes for seasoned cooks. So know your ideal readers intimately. Learn about their age, interests, lifestyle choice, and food choices, among others.
The next thing is to look at your blog’s income reports. If you’re pursuing your blog to generate a full-time income, note your most profitable content types. Do more of them.
But don’t forget to strike a balance between the different content types.
Make reviewing food blogs a part of your creative process
As you can probably tell, these writing examples won’t last you forever. To always have a pipeline with fresh food content ideas, do these things:
- Find at least 10 food blogs that target the same readers that your blog targets. Next, find about 5 publications (like NYT Cooking) that post recipes and almost everything about food.
- Next, bookmark all the resources you just found and subscribe to their email updates.
- Finally, set aside some time every week to study them. Go through all the content that’s posted and note everything you’d like to reuse on your blog. You can add these ideas to your editorial calendar (find more on this in the last section).
Free up all your time to focus on content by getting WP Recipe Maker
If you wanted to cover all these ideas on your blog, you’d need a lot of time. And given that writing isn’t the only thing you do as a food writer — SEO, taking photographs, recording video tutorials and editing also take up a big chunk of your time — invest in a plugin that works as hard as you do to make your food blog a success.
WP Recipe Maker is one such plugin. With WP Recipe Maker:
- You can publish beautiful and mobile-friendly recipe cards without any coding.
- All the SEO stuff — like the recipe schema markup — is already done for you.
- You also get premium templates (packed with call-to-action buttons facilitating social media sharing and engagement tools like interactive checkboxes), tools to collect feedback on your reviews, and productivity aids like a recipe duplicator.
What’s more, with the plugin’s premium versions, you can take your food blog’s monetization to the next level. You can use it to insert ads inside your recipe cards and add affiliate links (via Amazon, for instance) within the ingredients and equipment sections.
If you’re thinking of launching a new food blog and want to know how to choose a blog name or book your domain name, if Bluehost is a good web hosting provider, and find user-friendly plugins for other functionalities (like setting up an email newsletter), refer to our guide on creating a food blog. You can also use it to find food photography gear to capture excellent food photos, along with all the guidance you need as a first-time food blogger. Good luck with your venture!
Wrapping it up…
Instead of randomly choosing content to post on your blog, build an editorial calendar that will display your content strategy in a visual way. An editorial calendar helps you manage your publication schedule and gives you a high-level picture of what content you’re serving to your food blog’s readers.
Even a free Google Calendar works. Just color code the different categories of content and add them as events to your calendar. For example, you could use yellow for recipes and create an event to add a recipe post every Tuesday. Use purple for reviews, and make it a biweekly event, and so on. You get the drift.
And to start blogging like a pro, try WP Recipe Maker’s pro version.
My name is Brecht and I’ve been working several years on making WP Recipe Maker the very best recipe plugin it can be. Give it a try and let me know what you think!
Ready to make your food blogging dreams come true?