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Free vs Premium: What You Get

You have poured your heart into developing the perfect recipe, but how do you get search engines to rank it, and how do you turn that reader traffic into actual income?

The choice between WP Recipe Maker Free vs Premium comes down to your primary goal. Do you simply need a clean, valid recipe card to get started, or are you ready for the growth tools that professional food bloggers use to generate revenue?

WP Recipe Maker is completely free to use for building beautiful cards with built-in SEO capabilities. Premium is the optional paid add-on that unlocks interactive reader features and monetization tools.

Here is exactly what sits in each tier, what it costs, and how to know when the upgrade is a profitable choice for your site.

  • Core plugin is free
  • Premium is a paid add-on
  • 30-day money-back guarantee

Free or Premium: The Short Answer

STAY ON FREE IF…

Stay on WP Recipe Maker Free if you are launching a new blog and only need a styled recipe card that outputs valid JSON-LD schema for Google. It covers the foundation of a good recipe post at zero cost.

UPGRADE TO PREMIUM WHEN…

Upgrade to WP Recipe Maker Premium once you want to monetize your ingredients with affiliate links, boost engagement with in-card user star ratings, or provide adjustable serving sizes. See current one-site pricing below.

ALWAYS FREE

What Do You Get With WP Recipe Maker Free?

WP Recipe Maker Free is not a limited trial. It is a fully functional recipe plugin that outputs valid JSON-LD schema and includes a visual template editor.

Recipe schema helps Google understand your recipes and can make them eligible for rich results with star ratings, cook times, and photos. Google decides whether and when these enhancements appear.

Core free features:
FREE FEATUREWHAT IT DOES
Automatic JSON-LD schemaAdd Recipe schema to help search engines understand your content and support eligibility for recipe rich results.
Visual Template EditorMatch your recipe card to your brand's style without touching a line of code.
Essential Reader ToolsProvide comment ratings, a jump-to-recipe button, and a clean print view for real kitchens.
Rich Media & SEOAdd recipe videos, group ingredients, and run a built-in SEO check on every card.
Recipe ImportImport recipes from supported plugins, then review and adjust the results as needed.

PAID ADD-ON

What Does WP Recipe Maker Premium Add?

Premium is a paid add-on that installs directly alongside the free plugin. Your existing recipes stay exactly as they are, and the new growth features simply switch on.

Core Premium features:
PREMIUM FEATUREWHAT IT DOES
Adjustable ServingsAutomatically recalculate ingredient amounts for your readers, removing the math from their cooking experience.
In-Card Star RatingsLet visitors rate a recipe directly inside the card to share their feedback and build social proof.
Affiliate IntegrationsAdd your affiliate links to ingredients and equipment so everyday product mentions earn you commissions.
Cook ModeKeep your reader's phone or tablet screen awake while they follow your steps in the kitchen.
Advanced Styling & ToolsUnlock premium templates, a kitchen timer, and a nutrition label generator.

For most bloggers, Adjustable Servings and Affiliate Links alone justify the upgrade. One removes friction for your readers, and the other turns your ingredient lists into a revenue stream.

Recommending a kitchen tool or ingredient without an affiliate link means leaving money on the table. Premium adds links for ingredients and equipment; compare the current plan price below with your expected referral revenue.

Want to see the math behind food blog revenue? Check out our guide on how much food bloggers earn by traffic tier.

Built for Speed and Compatibility

WP Recipe Maker is designed with performance and compatibility in mind, with settings to help you optimize it for your site.

Performance Optimized

Performance settings let you limit asset loading to pages with recipes and load optional JavaScript features on demand.

Theme & Builder Friendly

Use WP Recipe Maker with Gutenberg, Elementor, WPBakery, and a wide range of WordPress themes.

Caching Support

Use WP Recipe Maker alongside caching and page-speed tools, with performance depending on your site and configuration.

How Do Free and Premium Compare?

30-day money-back guarantee – Longest in the industry

Free

0 Always free Start Free

Features

  • Recipe card with JSON-LD schema Included
  • Template Editor with free templates Included
  • Comment ratings, jump-to-recipe, print Included
  • Adjustable servings Not included
  • User star ratings Not included
  • Ingredient & equipment affiliate links Not included
  • Cook Mode and premium templates Not included
  • Nutrition calculation Not included
  • Unit & temperature conversion Not included
  • Custom recipe fields Not included
  • Recipe Collections & meal planning Not included
  • User recipe submissions Not included
  • eCommerce products Not included
Start Free
Features Free 0 Always free Start Free Premium $49 Annually for 1 site Get Premium Pro $99 Annually for 1 site Get Pro Elite $149 Annually for 1 site Get Elite
Recipe card with JSON-LD schema Included Included Included Included
Template Editor with free templates Included Included Included Included
Comment ratings, jump-to-recipe, print Included Included Included Included
Adjustable servings Not included Included Included Included
User star ratings Not included Included Included Included
Ingredient & equipment affiliate links Not included Included Included Included
Cook Mode and premium templates Not included Included Included Included
Nutrition calculation Not included Not included Included Included
Unit & temperature conversion Not included Not included Included Included
Custom recipe fields Not included Not included Included Included
Recipe Collections & meal planning Not included Not included Not included Included
User recipe submissions Not included Not included Not included Included
eCommerce products Not included Not included Not included Included
Price, one site per year 0$49$99$149
Start Free Get Premium Get Pro Get Elite

Free gives you the foundational schema and templates. Premium adds growth tools such as adjustable servings, ratings, and affiliate links. See what Pro adds over Premium, including nutrition calculation and unit and temperature conversion. Elite gives you ultimate community control with features like meal planning and user submissions.

Try It Yourself Before You Decide

You don't have to guess if Premium is the right fit. Take Premium features for a test drive in our live demo.

  • No installation required
  • No credit card required

TESTIMONIALS

What Food Bloggers Say

WP Recipe Maker has 50,000+ active installations and holds a 5.0 rating from 354 reviews on WordPress.org. Here's what our talented food bloggers have to say about WP Recipe Maker:

Jonas FitTasteTic

“Choosing WP Recipe Maker for my blog was honestly the best choice I have ever made. Using the Plugin enabled me to increase my traffic by about 500%, since the latest Google update. WPRM enabled me to quit my full-time job and see this as more than a hobby!”

Patrick Ketokriebels

“As a keto-coach offering low carb and ketogenic recipes to my clients, I was looking for a customizable recipe plugin that allows for easy calculation of macro's. WP Recipe Maker does all of it. I wish I had discovered this plugin earlier. WPRM is such a game changer!”

Julie ThermoKitchen

“As a food blogger of 9 years I have tried various recipe plugins. None even come close to WP Recipe Maker. It's a no brainer, WPRM does everything you want in a recipe plugin and so much more. Plus it ticks all of Google's boxes which equals more search traffic.”

Birthe Vandermeeren Co-founder, WP Recipe Maker

“We are incredibly grateful for the love and trust the food blogging community has shown us over the years. Every single feature we add to WP Recipe Maker is designed by listening directly to bloggers and building exactly what they need to grow. Because we know this is your livelihood, WP Recipe Maker is here to resolve support queries in under 24 hours and help you a successful food blogging business.”

How Much Does WP Recipe Maker Cost?

WP Recipe Maker is free to use on any number of sites. Paid tiers start with Premium for one site; see current prices below.

Free

0 /yr

Recipe card, schema, and the Template Editor.

Premium

$49 /yr

Adjustable servings, user ratings, affiliate links, and Cook Mode.

Pro

$99 /yr

Everything in Premium, plus nutrition calculation, unit and temperature conversion, and custom recipe fields.

Elite

$149 /yr

Everything in Pro, plus Recipe Collections, meal planning, user submissions, and eCommerce products.

Tier and site count are independent. Paid licenses also cover 2, 3, or up to 20 sites; choose your site count on the main pricing page to see the current price.

Every paid license includes one year of updates and priority support, renews automatically, and can be canceled anytime. The plugin keeps working even after your license expires; you just stop receiving updates and support until you renew. All paid tiers carry a 30-day money-back guarantee.

When Is It Worth Upgrading to Premium?

Do not upgrade just to have more features. Upgrade to Premium when you are experiencing the growing pains of a successful blog. It is time to make the switch if:

  • You are missing out on revenue: You regularly recommend specific ingredients or tools but aren't earning affiliate commissions on them.

  • Your readers are asking for math help: Your comments section is full of people asking how to halve the recipe or bake it in a different pan size.

  • You need stronger social proof: You want readers to easily rate recipes right on the card and share their experiences with other visitors.

If you aren't monetizing yet, stay on Free. When you are ready, you can upgrade in minutes, and your existing recipes will carry over untouched.

Frequently Asked Questions

Is WP Recipe Maker free?

Yes. The core WP Recipe Maker plugin is completely free to use. The free version includes your essential recipe cards, automatic Google schema markup, and the visual Template Editor.

Is WP Recipe Maker Premium worth it?

WP Recipe Maker Premium can be worth the investment if you want to increase reader engagement and monetize your site. Adjustable servings help readers, while affiliate links can earn commissions. If you only need a recipe card with schema, the Free version is sufficient.

Can I use WP Recipe Maker on multiple sites?

Yes. The free plugin can be used on any number of sites. Paid licenses cover 1, 2, 3, or up to 20 websites. You choose the number of sites you need to cover independently of your Premium, Pro, or Elite tier.

Does WP Recipe Maker slow down my site?

WP Recipe Maker is designed for performance, but its impact depends on your site and configuration. Its settings let you limit asset loading to pages with recipes and load optional JavaScript features on demand. Check your site's performance when configuring caching or optimization tools.

Do I keep my existing recipes if I upgrade?

Yes. When you upgrade, you keep the Free plugin active and install the Premium version alongside it. All of your existing recipes remain exactly as they are, and the new paid features activate seamlessly.