Performance Optimized
Performance settings let you limit asset loading to pages with recipes and load optional JavaScript features on demand.
You have poured your heart into developing the perfect recipe, but how do you get search engines to rank it, and how do you turn that reader traffic into actual income?
The choice between WP Recipe Maker Free vs Premium comes down to your primary goal. Do you simply need a clean, valid recipe card to get started, or are you ready for the growth tools that professional food bloggers use to generate revenue?
WP Recipe Maker is completely free to use for building beautiful cards with built-in SEO capabilities. Premium is the optional paid add-on that unlocks interactive reader features and monetization tools.
Here is exactly what sits in each tier, what it costs, and how to know when the upgrade is a profitable choice for your site.
Stay on WP Recipe Maker Free if you are launching a new blog and only need a styled recipe card that outputs valid JSON-LD schema for Google. It covers the foundation of a good recipe post at zero cost.
Upgrade to WP Recipe Maker Premium once you want to monetize your ingredients with affiliate links, boost engagement with in-card user star ratings, or provide adjustable serving sizes. See current one-site pricing below.
ALWAYS FREE
WP Recipe Maker Free is not a limited trial. It is a fully functional recipe plugin that outputs valid JSON-LD schema and includes a visual template editor.
Recipe schema helps Google understand your recipes and can make them eligible for rich results with star ratings, cook times, and photos. Google decides whether and when these enhancements appear.
| FREE FEATURE | WHAT IT DOES |
|---|---|
| Automatic JSON-LD schema | Add Recipe schema to help search engines understand your content and support eligibility for recipe rich results. |
| Visual Template Editor | Match your recipe card to your brand's style without touching a line of code. |
| Essential Reader Tools | Provide comment ratings, a jump-to-recipe button, and a clean print view for real kitchens. |
| Rich Media & SEO | Add recipe videos, group ingredients, and run a built-in SEO check on every card. |
| Recipe Import | Import recipes from supported plugins, then review and adjust the results as needed. |
WP Recipe Maker is designed with performance and compatibility in mind, with settings to help you optimize it for your site.
Performance settings let you limit asset loading to pages with recipes and load optional JavaScript features on demand.
Use WP Recipe Maker with Gutenberg, Elementor, WPBakery, and a wide range of WordPress themes.
Use WP Recipe Maker alongside caching and page-speed tools, with performance depending on your site and configuration.
30-day money-back guarantee – Longest in the industry
| Features | Free 0 Always free Start Free | Premium $49 Annually for 1 site Get Premium | Pro $99 Annually for 1 site Get Pro | Elite $149 Annually for 1 site Get Elite |
|---|---|---|---|---|
| Recipe card with JSON-LD schema | ||||
| Template Editor with free templates | ||||
| Comment ratings, jump-to-recipe, print | ||||
| Adjustable servings | ||||
| User star ratings | ||||
| Ingredient & equipment affiliate links | ||||
| Cook Mode and premium templates | ||||
| Nutrition calculation | ||||
| Unit & temperature conversion | ||||
| Custom recipe fields | ||||
| Recipe Collections & meal planning | ||||
| User recipe submissions | ||||
| eCommerce products | ||||
| Price, one site per year | 0 | $49 | $99 | $149 |
| Start Free | Get Premium | Get Pro | Get Elite |
Free gives you the foundational schema and templates. Premium adds growth tools such as adjustable servings, ratings, and affiliate links. See what Pro adds over Premium, including nutrition calculation and unit and temperature conversion. Elite gives you ultimate community control with features like meal planning and user submissions.
You don't have to guess if Premium is the right fit. Take Premium features for a test drive in our live demo.
TESTIMONIALS
WP Recipe Maker has 50,000+ active installations and holds a 5.0 rating from 354 reviews on WordPress.org. Here's what our talented food bloggers have to say about WP Recipe Maker:
“Choosing WP Recipe Maker for my blog was honestly the best choice I have ever made. Using the Plugin enabled me to increase my traffic by about 500%, since the latest Google update. WPRM enabled me to quit my full-time job and see this as more than a hobby!”
“As a keto-coach offering low carb and ketogenic recipes to my clients, I was looking for a customizable recipe plugin that allows for easy calculation of macro's. WP Recipe Maker does all of it. I wish I had discovered this plugin earlier. WPRM is such a game changer!”
“As a food blogger of 9 years I have tried various recipe plugins. None even come close to WP Recipe Maker. It's a no brainer, WPRM does everything you want in a recipe plugin and so much more. Plus it ticks all of Google's boxes which equals more search traffic.”
“We are incredibly grateful for the love and trust the food blogging community has shown us over the years. Every single feature we add to WP Recipe Maker is designed by listening directly to bloggers and building exactly what they need to grow. Because we know this is your livelihood, WP Recipe Maker is here to resolve support queries in under 24 hours and help you a successful food blogging business.”
WP Recipe Maker is free to use on any number of sites. Paid tiers start with Premium for one site; see current prices below.
0 /yr
Recipe card, schema, and the Template Editor.
$49 /yr
Adjustable servings, user ratings, affiliate links, and Cook Mode.
$99 /yr
Everything in Premium, plus nutrition calculation, unit and temperature conversion, and custom recipe fields.
$149 /yr
Everything in Pro, plus Recipe Collections, meal planning, user submissions, and eCommerce products.
Tier and site count are independent. Paid licenses also cover 2, 3, or up to 20 sites; choose your site count on the main pricing page to see the current price.
Every paid license includes one year of updates and priority support, renews automatically, and can be canceled anytime. The plugin keeps working even after your license expires; you just stop receiving updates and support until you renew. All paid tiers carry a 30-day money-back guarantee.
Do not upgrade just to have more features. Upgrade to Premium when you are experiencing the growing pains of a successful blog. It is time to make the switch if:
You are missing out on revenue: You regularly recommend specific ingredients or tools but aren't earning affiliate commissions on them.
Your readers are asking for math help: Your comments section is full of people asking how to halve the recipe or bake it in a different pan size.
You need stronger social proof: You want readers to easily rate recipes right on the card and share their experiences with other visitors.
If you aren't monetizing yet, stay on Free. When you are ready, you can upgrade in minutes, and your existing recipes will carry over untouched.
Yes. The core WP Recipe Maker plugin is completely free to use. The free version includes your essential recipe cards, automatic Google schema markup, and the visual Template Editor.
WP Recipe Maker Premium can be worth the investment if you want to increase reader engagement and monetize your site. Adjustable servings help readers, while affiliate links can earn commissions. If you only need a recipe card with schema, the Free version is sufficient.
Yes. The free plugin can be used on any number of sites. Paid licenses cover 1, 2, 3, or up to 20 websites. You choose the number of sites you need to cover independently of your Premium, Pro, or Elite tier.
WP Recipe Maker is designed for performance, but its impact depends on your site and configuration. Its settings let you limit asset loading to pages with recipes and load optional JavaScript features on demand. Check your site's performance when configuring caching or optimization tools.
Yes. When you upgrade, you keep the Free plugin active and install the Premium version alongside it. All of your existing recipes remain exactly as they are, and the new paid features activate seamlessly.