When it comes to successful food photography, the angle of any shot plays a crucial role. A dish can be delicious and even look appealing in real life, but a bad photo won’t make anyone’s mouth water. The optimal angle for a shot will vary, and as a food photographer, you need to know which…
As a chef, you spend a lot of time perfecting your recipes, but you might be less adept at putting your name out there. However, if you want to take the leap from your kitchen into the wider culinary world, it’s important to develop basic marketing skills, especially if you intend to: As a chef,…
Looking to propel your food business into the limelight and drive sales to new heights? This guide holds the keys to unlocking the full potential of food digital marketing. We explain why digital marketing matters and take you through the top 6 digital marketing tactics and tools – from social media marketing to SEO-friendly food…
Becoming a food influencer is an exciting and potentially lucrative prospect. Research shows that the influencer marketing industry has doubled since 2019. However, the competition is fierce. How do you cut through the noise and distinguish yourself? This guide unveils essential strategies to help you carve out your unique niche. While a high-quality blog is…
Want to leave your followers hungry for more with your food photography? It all starts with the lighting. Well, it starts with good food – and then lighting. Food photography is a beautiful way to highlight dishes and pair them with online recipes or post them on social media. One of the most important aspects…