A few WP Ultimate Recipe updates ago we added Chicory as a partner integration. Chicory can basically make your recipes shoppable: a “Get Ingredients” button will appear on your blog allowing your visitors to instantly populate online grocery cart with the ingredients needed to cook your amazing recipes.

Even though we’re a few time zones apart we’ve kept in contact and they recently conducted an interview with us about (food) blogging and our recipe plugin.

If you’re interested in learning more about how WP Ultimate Recipe got started or why you even need a recipe plugin at all, take a look at this interview with Brecht by Chicory.